top of page

Uh Oh, AI!

Role: Producer

Studio: MassDigi

Timeline: May–August 2023

Software: Unity, DevToDev, Plastic SCM

Team Size: 6

​

Uh Oh, AI! is a mobile match-3 game developed as part of MassDigi's game development program. As Producer, I coordinated a five-person multidisciplinary team through development, working across design, programming, and art to keep the project moving from concept toward release.

image.png

Overview

​​

  • Produced the game from ideation to completion.

    • Managed sprint planning, task tracking, milestone planning, and scope adjustments

    • Established healthy team norms for moving deadlines, requesting work from other teams, and voicing criticism.

    • Identified dependencies, communicated priorities, and made sure creative decisions remained grounded

    • Ensured the game was well-polished and on schedule for release. 

  • Used agile scrum to plan meetings, keep the team on track, and catalyze communication between teams based out of two separate locations. 

  • Mentored producers from other teams to enhance team communication and efficiency

  • Managed connections with shareholders and other teams when management was unavailable 

Screenshot 2026-07-31 165806.png

I was responsible for...

  • Sprint planning

  • Task management

  • Milestone planning

  • Scope management

  • Miro board organization

  • Cross-disciplinary communication

  • Stakeholder coordination

  • Feature prioritization

  • Live operations planning

Production Challenges

With a short development timeline and multiple disciplines working simultaneously, one of my primary responsibilities was making sure everyone understood what needed to happen, when it needed to happen, and how their work affected other members of the team .

I organized our production workflow around clear tasks and milestones, using a Miro board to give the team a shared understanding of our progress. I also scheduled meetings and facilitated communication between disciplines so that problems could be addressed before they became blockers.

Pre-production
Development
Playtesting
Iteration

Working Across Teams

MassDigi was a larger operation than our development team. I coordinated communication with six external teams  helping keep expectations, deliverables, and development needs aligned across groups. I also mentored  producers on teams from the UAE, helping them stay organized and resolve conflicts. 

This experience taught me that production is often less about telling people what to do and more about making them realize what they need to do, ensuring they have the right information at the right time in order to figure it out.

bottom of page